This randomized controlled trial evaluated the effectiveness of two social media–delivered interventions aimed at reducing risky drinking among adolescents and emerging adults (ages 16–24). Participants were recruited nationwide via Facebook and Instagram and assigned to one of three groups: a social media intervention with incentives, a non-incentivized social media intervention, or an attention-placebo control group. Trained e-coaches facilitated secret Facebook groups using motivational interviewing and cognitive-behavioral strategies. While all groups showed reductions in alcohol use over time, only the incentivized group showed significant reductions in drug use, drug-related consequences, and cannabis-impaired driving. The findings suggest that incentive-based engagement strategies can enhance the effectiveness of digital interventions targeting substance use.
This course is based on the reading-based online article, A Randomized Controlled Trial of Social Media Interventions for Risky Drinking among Adolescents and Emerging Adults created by Erin E. Bonar et al in 2022.
Publication Date
Drug Alcohol Depend. Dec 2022
Course Material Authors
Course Material Authors authored the material only, and were not involved in creating this CE course. They are identified here for your own evaluation of the relevancy of the material this course is based on.
Erin E. Bonar
Dr. Erin E. Bonar is a clinical psychologist and Associate Professor in the Department of Psychiatry at the University of Michigan. She also holds affiliations with the Addiction Center and Injury Prevention Center.
José A. Bauermeister
Dr. José A. Bauermeister is the Albert M. Greenfield University Professor of Human Relations and Chair of the Department of Family and Community Health at the University of Pennsylvania School of Nursing. This is the first peer-reviewed publication for both authors on a randomized trial using social media interventions for substance use prevention among youth.
L.A. Rankin is a social worker with experience in many different settings with a variety of clients. She has worked with dementia and Alzheimers patients, dual diagnosis MH/MR, in a battered women’s shelter, and a rape crisis center. She also has 11 years of experience as a child protective social worker, where she earned certificates in domestic abuse/family violence and substance abuse.
Recommended For
Counselors, marriage and family therapists, psychologists and social workers. This course is appropriate for all levels of knowledge.
Course Objectives:
After taking this course, you should be able to:
Identify key features and theoretical foundations of social media–delivered interventions for reducing risky drinking and drug use among youth.
Evaluate the differential impacts of incentivized versus non-incentivized engagement strategies on alcohol and drug use outcomes.
Discuss implementation considerations and future directions for using social media platforms to deliver harm-reduction interventions to adolescents and emerging adults.
Availability
This course is available starting Apr 17th, 2025 and expires Apr 16th, 2035
Disclosure to Learners
Disclosure of Relevant Financial Relationships
CE Learning Systems adheres to the ACCME's Standards for Integrity and Independence in Accredited
Continuing Medical Education. Any individuals in a position to control the content of a CE activity –
including faculty, planners, reviewers, or others ― are required to disclose all relevant financial
relationships with ineligible entities (formerly known as commercial interests).
The following relevant financial relationships have been disclosed by this activity's planners, faculty, and
the reviewer:
Planners and Reviewers
The planners of this activity have reported that they have no relevant financial relationships.
Material Authors
Any relevant financial disclosures for course material authors can be found in the article.
Course Creator
L.A. Rankin – There are no relevant disclosures.
Commercial support
There is no commercial support for this distance-learning course.
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