This course examines social media strategies for substance misuse prevention. It includes: social media team roles, ways content planners contribute, what administrators and manager can do, content creators’ responsibilities, setting agency photo goals, having a photo plan, photo guidance, types of content for planned posts, real-time posts, curated content and prevention, shares and partnerships, examples of ad costs and reach, what tool to use for content creation, collaboration capacity, and increasing engagement.
This course is based on the recorded webinar, Trending Now on Social Media – Sustainable Realistic Social Media Strategies for Substance Misuse Prevention created by Great Lakes PTTC in 2024.
Publication Date
Prevention Technology Transfer Center Network Mar 2024
Course Material Author
Great Lakes PTTC
The Great Lakes Prevention Technology Transfer Center (PTTC) is located at the UW-Madison Center for Health Enhancement Systems Studies. We are funded by the Substance Abuse and Mental Health Services Administration (SAMHSA) to provide training and technical assistance services to the substance misuse prevention field.
Great Lakes PTTC authored the material only, and was not involved in creating this CE course. They are identified here for your own evaluation of the relevancy of the material this course is based on.
L.A. Rankin is a social worker with experience in many different settings with a variety of clients. She has worked with dementia and Alzheimers patients, dual diagnosis MH/MR, in a battered women’s shelter, and a rape crisis center. She also has 11 years of experience as a child protective social worker, where she earned certificates in domestic abuse/family violence and substance abuse.
Recommended For
Counselors, marriage and family therapists, psychologists and social workers. This course is appropriate for all levels of knowledge.
Course Objectives:
After taking this course, you should be able to:
Discuss social media team roles.
Identify types of content.
Describe strategies to avoid.
Availability
This course is available starting Mar 13th, 2025 and expires Mar 12th, 2035
Disclosure to Learners
Disclosure of Relevant Financial Relationships
CE Learning Systems adheres to the ACCME's Standards for Integrity and Independence in Accredited
Continuing Medical Education. Any individuals in a position to control the content of a CE activity –
including faculty, planners, reviewers, or others ― are required to disclose all relevant financial
relationships with ineligible entities (formerly known as commercial interests).
The following relevant financial relationships have been disclosed by this activity's planners, faculty, and
the reviewer:
Planners and Reviewers
The planners of this activity have reported that they have no relevant financial relationships.
Material Authors
There are no known relevant financial relationships to disclose.
Course Creator
L.A. Rankin – There are no relevant disclosures.
Commercial support
There is no commercial support for this distance-learning course.
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