101722: Alcohol, Energy Drinks, and Youth

A Dangerous Mix

About the Course:

Alcohol, Energy Drinks, and Youth: A Dangerous Mix explains how despite the sharp increase in sales of alcoholic energy drinks, their appeal to underage drinkers, and the health concerns involved in mixing stimulants with alcohol, research on the potential dangers of these products remain limited. This study reviews what data is available and takes an in-depth look at the alcohol industry’s marketing practices promoting the consumption of alcoholic energy drinks. These results, while preliminary, are unsettling. Both scientists and policymakers should focus increased attention on this emerging product category.


Marin Institute

Publication Date:



Michele Simon; James Mosher

About the Authors:

Michele Simon is employed by Marin Institute.

James Mosher is employed by Pacific Institute for Research and Evaluation.

Recommended For:

This course is recommended for health care professionals, especially addiction counselors, psychologists, mental health counselors, and social workers who seek knowledge about alcohol, energy drinks, and youth. It is appropriate for an introductory to intermediate level of participants’ knowledge.

Course Objectives:

  1. Identify the rapidly expanding market for energy drinks.

  2. Explain the phenomena of premixed energy drinks and alcohol.

  3. Acknowledge the risks of alcoholic energy drinks and health.

  4. List the specific recommendations for action in regard to protecting youth from the harmful effects of alcoholic and nonalcoholic energy drinks on the governmental, national, state, and local level.

Exam Questions

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